We continue our partnership with RX-France and support with advisory and certification for MAPIC 2021!

MAPIC 2021 is focusing on the safety of its visitors with a COVID-19 protocol in place and certification by SAFE Asset Group  as primary safety priority, ensuring a commercial meeting point with world-class safety standards.
“We will deliver a great MAPIC with robust, formalized sanitary protocols ensuring a safe environment for all attendees.” says
Sean Mc Donnell, Operations Director, RX-France


The facilities and overall procedures of the 2021 MAPIC edition have undergone rigorous COVID-19 compliance evaluations according to international standards. These standards are adaptive to evolve depending on the health context and the government’s instructions at the time. SAFE Asset Group has validated the facilities’ COVID-19 Management Response Plan and all associated health protocols. The event has been given the all-clear with an official COVID-19 Compliance Certificate. This is in accordance with the reputable international SHORE (SAFE Hospitality, Office, Retail, and Exhibitions) standard. Guests can rest assured that serious health protocols will be put in place at the event to ensure staff and visitor well-being. All health measures are in accordance with official health protocols, the UNIMEV repository, and RX-France standards.

MAPIC is the meeting place of the world’s most influential retail real estate thinkers and doers, coming together for three days of high-level business action at Palais des Festivals in Cannes. It is a significant opportunity to understand the changing retail market, how physical and digital are converging and, most importantly, to show that the industry is not only still alive but also expanding.